Stumptown Game Machine:
Brand loyalty: Some companies companies have it, some don't: Apple definitely has what it takes to keep their customers coming back: they refresh their product line 4-5 times a year. Hollywood has it to. I think they're up to seven Saw movies now? Video Game companies on the other hand... Not so much. When it comes to marketing, gaming game developers seem to be stuck in the 90's when where Nintendo would release a new Zelda title every 3 years. (No wonder Mario soared right past!).
Steve Theoharis from Portland Oregon's ClickTeam says "Gamers are like crackheads... They always need a fix. If you don't feed their need, someone else is going to get the business. "
Web Developer Bryan McMullan from Portland based Liquid Development complains on the 2 year delay for Mac titles: "When is 2k Games going to release Bioshock 2 for Mac, when we're grown up? Their CEO should be fired." Fellow gamer and rapper Timothy Ericson (Timmy-E) added: "In his failure to meet customer demands and release new titles in a timely manner, 2K Games CEO probably costs his parent company Take-Two millions of dollars in lost revenue."
Even non-gamers are complaining about it. John Westimier from Fort Worth Texas says: "I'm not a gamer, but I love me some Plants vs. Zombies. I played it on an iPad for 2 weeks, beat it and instantly wanted more. The only game I would buy is Plants vs. Zombie 2. I even wrote the idiots at PopCap asking why they blatantly fail to supply an obvious demand... No response."
Video game companies need to understand this: There are an influx of new gaming companies and though you might not consider them a big threat, they are. PopCap sold to EA for $750M for making simple little apps that are extremely addictive. You need to get on the ball and release more titles because Apple will strip you of your customers so fast you won't know what hit you.