I just stumbled upon this gem, should have seen it earlier on their FAQ
"The only data collected is the serial being used for activation, the IP address used for activation, an identifier for the software being activated, and the hash of the machine ID...
You won't have to reactivate unless you change several pieces of hardware and this will count as one of your 5 allowed computers, if reactivation is required."
Are you kidding me ? So it actually isnt only installations, but changes in hardware that affect your total activations ?
This just gets worse and worse. So do I have to uninstall the game prior to upgrading my sound card or video card? How about my CPU ? How about if I add memory??
Where does this ☺☺☺☺☺☺☺☺ end?